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08/23/2022

IHOP Cross Markets with Xbox to Offer LTOs

IHOP has teamed up with Xbox to offer loyalty members a 1-month Xbox Game Pass Ultimate trial, Forza Horizon 5 Premium Add-Ons bundle, and full game download codes for Grounded.
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IHOP pancakes

IHOP has teamed up with Xbox on some unique exclusives reserved for the pancake authority's loyalty club members.

For a limited time only, IHOP loyalty members can order three exclusive Xbox-inspired meal combos:

  • Party Animals – Cupcake Pancake Combo with eggs over easy.
  • Grounded – Big Brunch Steakburger with a side of buttermilk pancakes.
  • Forza Family Feast – Four servings each of scrambled eggs and golden hash browns, 8 hickory-smoked bacon strips, 8 pork sausage links, and 8 world-famous buttermilk pancakes.

IHOP has teamed up with Xbox to offer International Bank of Pancake loyalty members offers, including a 1-month Xbox Game Pass Ultimate trial, Forza Horizon 5 Premium Add-Ons bundle, and full game download codes for Grounded. Xbox Game Pass Ultimate is a subscription plan that includes hundreds of games, plus online multiplayer.  

The news of the Xbox partnership coincides with the launch of IHOP's Choice menu that's  available across all dayparts, making it easier for guests to order favorite IHOP meal combinations both in-restaurant and through the brand’s updated mobile app and website.

86% of restaurants surveyed say they’re leveraging POS data for loyalty programs and for upselling/special offers in 2022, according to HT's 2022 POS Software Trends report

Guests can create their perfect breakfast, lunch, or dinner from all their made-to-order IHOP favorites and find something to satisfy their cravings – any time, any day. Adding to the menu excitement is the return of two IHOP seasonal favorites: Pumpkin Spice Pancakes and Scary Face Halloween Pancakes.

Embracing Personalization

“Through our internal research, we found that over 80 percent of IHOP orders are currently customized in-restaurant and online. With more than 20 griddle flavors on our menu there’s a ton of choice for our guests, including our world-famous Buttermilk Pancakes, delicate crepes, and mouth-watering French toast to build into a combo of your liking,” said Kieran Donahue, Chief Marketing Officer, IHOP. “There is a genuine sense of joy that comes with making and serving delicious food at a great price, and we know that any choice a guest makes will put a smile on their plate.”

IHOP offers an abundance of value options, meaning guests can get everything they want in one meal, at any time of the day. The brand is also continuing IHOPPY Hour deals at participating locations and offering sweet savings at the International Bank of Pancakes.

The limited-time seasonal and Xbox menu items are available at participating IHOP restaurants nationwide from August 22 – October 31. For more information or to find the nearest location, visit IHOP.com.